Tract Studios
AI software, embedded.

Tract helps organisations embed AI and build smarter systems that improve efficiency, reduce overhead and unlock untapped business value.

PracticalEmbeddedTrusted

Established

2023

Operating

Australia · UK · Global

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00The thesis

The companies moving fastest aren’t just using AI — they’re embedding it into operations, automating internal workflows and reducing overhead. Most organisations don’t have the technical capability to do the same.

That’s the gap Tract closes.

Experienced engineers, product managers and technical leaders — embedded into your business to build the systems that move it forward.

01What we do

How we engage.

We meet you where you are. From a single problem to a fully embedded squad, we focus on delivery that returns measurable value.

01/Engagement

Custom AI & ML Solutions

Bespoke systems built around your data and operations — predictive models, intelligent automation, and decision-support tools that integrate where they matter.

Capabilities

  • Predictive modelling
  • Decision support
  • RAG & knowledge
02/Engagement

Technical Delivery Squad

An embedded team of engineers, product managers and technical leadership — the capability to ship without the overhead of internal hiring.

Capabilities

  • CTO + product
  • Engineers, data, design, QA
  • Sprint-paced delivery
03/Engagement

Consultancy & Diagnostics

A structured look at your data, processes and workflows — with a technology roadmap and a forecast of where AI will return real savings.

Capabilities

  • Opportunity mapping
  • ROI forecasting
  • Technology roadmap
02What we build

Three focus areas.

We work across three domains — most engagements blend two or three of them.

01/Focus area

Data & ML

Predictive models that improve decision-making.

We establish the data infrastructure, build pipelines, and train models that get embedded into operational workflows — so decisions get faster and better as the data grows.

02/Focus area

Generative AI

Tools that create, check and refine at speed.

RAG systems, copilots, document workflows and bespoke agents — connected to your existing tools, with safety rails and human review where it matters.

03/Focus area

Automation

Workflows that reduce repetitive effort.

We map the friction, connect fragmented systems, and replace manual handoffs with reliable automation — measured in hours returned per week.

03Trusted by

Businesses who trust us.

A growing list of teams we’ve shipped alongside — across retail, hospitality, broadcasting, commodities and AI labs.

Cotton On
Saint Haven
Gurner Group
OMFS
Ace Radio
Devcos
Beanstalk
Ecopay
Buitelaar Group UK
Majup AI Labs
04How we work

Delivery built around measurable outcomes.

No fluff. No endless strategy decks. Good people building systems that create real business value.

  1. 01

    Upfront goals

    Every engagement starts with a clear business outcome. Not a wishlist of features — a result we can measure.

  2. 02

    Sprints, not marathons

    We deliver a usable tool or workflow quickly, then iterate. Short feedback loops, real-world testing, no shelfware.

  3. 03

    Strong outcomes

    Success is measured in hours returned, decisions improved, and overhead reduced. We stay close until it sticks.

Let’s chat

Tell us where you’d like to move faster.

A 30-minute conversation is enough to know if there’s a fit.